Welcome to Best Practices for Presenting Your Findings. After watching this video, you will be able to create a presentation that engages your audience and communicates the intended message. After conducting a thorough analysis of data collected from various sources, you will find yourself with a lot of information at your disposal. The information you choose to report and the manner in which you report it is crucial. While making these decisions, answer the following questions. Will my audience be able to grasp the key messages? Will they understand the implications of my findings? Will they be motivated to act upon the information? Let's delve into some best practices that you can follow while presenting your findings. When preparing your presentation, it is critical to focus on the key messages you wish to convey. What constitutes the key message? It is whatever you want the audience to primarily take away from your presentation. For instance, if your analysis concerns product sales, the key message is not the sales data but probably the five products that the company should focus on. Before crafting your message, consider whether it is relevant to your audience and understand how the audience intends to use the information. Your key messages will guide what to include and what to exclude in your presentation. Data professionals have a comprehensive understanding of the data. As part of their analysis, they may find fascinating insights about the data that could be very interesting but may not align with the project objectives. Including such information may confuse the audience. Therefore, it is essential that you stay focused on the key messages. Only all the content that supports the key messages should be included while anything that would distract the audience from the key messages must be carefully excluded. Avoid cramming multiple messages in a single slide. Ideally, each slide should convey a single clear message. Compile the messages to construct a compelling story. Once you have built your story, integrate the spreadsheets, charts, graphs, and dashboards within your presentation to serve as evidence for the messages included in the presentation. Following this approach of focusing first on the key messages and story first, we captivate the audience and ensure they receive the message. Keep in mind that your audience may not have an in-depth understanding of the data you are presenting. You will need to articulate the relevance of the findings to the audience's current situation and draw their attention to the figures that are pertinent to them. For example, when displaying a screenshot of a spreadsheet, consider highlighting the numbers that you want the audience to notice. Similarly, when presenting graphs or charts, highlight the areas you want to draw the attention of the audience to and explain the implications to the audience. Remove all the extraneous information that does not directly support your message. Ensure that all graphs and charts are clearly visible to the audience and are not very small. Proper labeling and clear graph titles are essential to avoid confusion and ensure better understanding. In this video, you learned how to engage your audience and communicate the intended message to them. The information you choose to report and the manner in which you report it is crucial. Focus on the key messages you wish to convey. Your key messages will guide what to include and what to exclude. In your presentation, include only one message in a single slide. Use data as evidence to support your messages. Articulate the relevance of the findings to the audience's current situation. Highlight figures and portions of your presentation to which you want to draw attention. Ensure clear visibility of graphs and charts and ensure they are correctly labeled.